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Know What Brands Battle for - Comparative Advertising

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Well, thanks to the Kotler, the “Geeta” for marketing enthusiasts, we all know what advertising is. It is an audio-visual form of marketing communication employing an openly sponsored, non-personal message to promote or sell a product, service or idea. As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to compete with one another for the attention of buyers. No matter what the product or service is, marketer cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers. A strong commitment to advertising is as much an external call to action as it is an internal reinforcement to your sales team. An effective advertising campaign mainly serves five purposes: Promotion, Awareness, Comparisons, Retention and Morale . As far this article is considered, we will only focus on the third pillar of advertising – Comparisons . COMPARATIVE ADVERTISING Comparative advert
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How to Sell Your Brand By Influencing Consumers?

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Source: http://www.shanebarker.com Have you ever thought what it would be like if you launch a new product or a brand, and you could successfully persuade someone like Shah Rukh Khan or, MS Dhoni or Narendra Modi to promote your brand? Sounds crazy? Well, that’s exactly what “Influencer Marketing” is, and those persons are the influencers who endorse your brand and convey your brand’s message to common people – in short, influences the consumers. Source: http://www.singlegrain.com Every business wants to maximise its brand awareness and social visibility. Over 92% of potential customers trust recommendations from people over brands – undoubtedly Influencer Marketing is one of the most used buzzwords of marketing. Source: http://www.sidebuyblog.com We, Indian, have always chased after the celebrity persons promoting and endorsing the brand – not the product! That’s inside our brain, exactly this is where most influencing marke
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Mobile Marketing - The New Trend in Digital Era

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Businesses need to start adapting their marketing efforts to keep up with the advances in technology. The world is changing. The days of massive TV and billboard ad campaigns are over. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphones conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. Consumers love the convenience their smartphone provides. Mobile marketing utilizes this to make a connection with the consumer What is mobile marketing? Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.  Mobile marketing is the art o
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How to make your content go viral?

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We often hear or read about blog posts and great content that went viral and wonder how the authors did it. Well, it’s got nothing to do with being a content strategy expert or with beginner’s luck. Once you activate the viral triggers and lead with persuasion, you will get tons of traffic in your site. If you’re a blogger or a content creator for social networks or marketing, this may be the information that you’ve been looking for. The word “viral” means  “ relating to a piece of content that is circulated rapidly and widely from one web user to another.”  In other words, you want to create great content that’s intended to be shared across social networks and spread – like a virus. If that’s the case, then to achieve virality, you have to carefully craft your content creator  strategy  and execute with attention to the details. To a large extent, the quality of the work that you do will determine how far your content gets shared. So, you need to learn how to create conte
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Digital Marketing: A weapon in the armory of US Presidential Elections

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"Friends, I cannot tell you how much digital marketers like you, mean to my chances of sitting in the Oval office next year." It should not take you much to identify who spoke these lines. The use of digital marketing in the US Politics was fashioned by none other than former US President Barack Obama. In 2012 the Obama for America campaign brought targeted, direct marketing to the political arena at a level that had never before been imagined. Introduction of Obama to the big stage When Senator Barack Obama launched his campaign for the presidency in early 2007, the candidate faced long odds, strong primary challengers, and a well-financed GOP. He was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. If he engaged in campaign politics as usual, he knew he’d lose. Obama became the first administrator to give his Head of Digital, Joe Rospars in a position equal to his rest of senior staff. The New Media
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An Introduction to Search Engine Marketing

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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. It’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. The difference between a SEO & SEM is that the former is organic and free, whereas the latter is paid. SEM- An Overview: When you search for something, we see some links with ‘Ad’ written nearby. These are the paid search results, whereas the links below are organic content. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. They are also called as Pay-per-click ads (PPC). They are in a variety of formats. AdWords Ad - These are the text ads along with a link to the landing page. The t
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Social Media Advertising- The What and the Why?

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Advertising is one branch of Marketing that has crossed many milestones in its journey- straight from the early man era where carvings on stones was the primary media to the Golden Age of Advertising where TV commercials, Radio ads and Print advertising were the only ways known to Marketers. But the biggest boom in advertising has been brought about one medium- The World Wide Web . The Internet has brought marketers closer to consumers like never before and Social Media stands out on the Advertising Wall of Fame as the gem that made this possible. But what exactly is Social Media Advertising (SMA) and how is it different from Online Advertising? Let’s find out below. What is Social Media Advertising? In very simple terms, it is any kind of paid content on Social Media that companies-big and small, use to achieve objectives like increasing Brand Awareness, Brand Engagement, Reach, increase Traffic to their websites, and more. Are SMA and Online Advertising the
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